customer relationship management processġ9. With respect to the core business processes, the _ is considered to be all the activities involved in defining target markets and prospecting for new customers.ī. With respect to the core business processes, all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the _.ġ8. With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the _.ġ7. The firm’s success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct _.ġ6. The firm should estimate its competitors’ costs and performances as _ against which to compare its own costs and performance.ġ5. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called _.ġ4.
The _ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service).ġ3. The _ identifies nine strategically relevant activities that create value and cost in a specific business.ġ2. The _ is a tool for identifying ways to create more customer value.ġ1. The Japanese have refined the value delivery process to include a component that emphasizes _.ġ0.
The last step in the value creation and delivery sequence is _ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.ĩ. The first phase of the value creation and delivery sequence is _ that represents the “homework” marketing must do before any product exists.Ĩ. Today, the “mass-market” is actually splintering into numerous _, each with its own wants, perceptions, preferences, and buying criteria.ħ. The traditional view of marketing is that the firm makes something and then _ it.Ħ. In a hyper competitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and _ superior value.ĥ. The task of any business is to deliver _ at a profit.Ĥ. having total control of its distribution channel from the time the goods are produced until the time they are soldģ. having a great knowledge of which goods should be bought from which marketsĮ. having extensive experience in the clothing industryĭ. having few middlemen and owning no factoriesĬ. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following EXCEPT _.Ī. A key ingredient of the marketing management process is insightful, _ marketing strategies and plans that can guide marketing activities.Ģ. Chapter 2 & 3 MCQ's : Marketing Management 13th edition by "Kotler"Ĭhapter 2 : Developing Marketing Strategies & Plansġ.
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